Eating Out ! While Staying in !

Food for Thought !

Food every nutritionist, health expert, even Doctors will say is a purpose to provide nutrition to the body hence eat to live & not the other way around.

I differ in this school of thought partially, while the purpose stated is true but not the complete truth, Food is also a reward system to your body that activates happiness of smell, sight, appetite & satiation. Hence, I feel eating out is a not only a social activity human needs it is also a gratification to one’s psychological needs.

Hence the need for culinary delights, appetising starters, beverages & more. But sadly, given the present circumstance of the pandemic so far , we are across the world tied down under a house arrest not only fatigued by the fact of no movement , no social activity ( remember nursery class lessons – Man is a social animal ) , top it with no pubs or out side grub . Its tiring & now taking its toll of breakdowns & fits ( read sometimes bouts as well) (ask any couple  )

It’s risky some feel to order food from outside but safer to cook at home. Then how do we get the plethora of ingredients that is needed to create variety, either sources don’t have it or we are in a geographical locale where it’s not available. All the logistics e-tailers are trying to bridge this gap bit then limitations of choice is always a right for the end user.

Today one wants a Bun Omelette , tomorrow it might be a Dosa , day after a Chow for breakfast , how does one get so many ingredients & the skill sets to prepare them .

The answer is in a DYI kit that’s tailored for the right recipe , qty , ease of use , shelf life , eating out feel kinda food , mind you the choice of ingredients , easy to use , measured & in the right qty . A 3 / 4 step recipe that prepares the best out of your kitchen be it a flavourful Biriyani, Grilled Steak , A Chinese meal or even a Shake / Thandai or Sol kadi .. Imagine life , health safety & even culinary pleasures in your complete grip .

This is a concept note, while many players are working on this vertical latest entry being Amazon Foods in the Indian market .. it’s a never satiating need of perfection, ease & choice that needs to be catered.